The Ayushman Bharat Counselling Desk (ABCD) is a people-centric initiative under the Ayushman Bharat scheme, established to educate, assist, and empower beneficiaries at the grassroots level. Operated by trained facilitators, the desk serves as a single-window help point for citizens to understand and access government healthcare services with ease.

🎯 Core Objectives

• 🧾 Provide accurate information about health schemes under Ayushman Bharat

• 💳 Assist in e-card generation and eligibility verification for PM-JAY

• 🏥 Guide patients in utilizing Health & Wellness Centres and empaneled hospitals

• 📈 Support in increasing scheme enrollment and utilization

• 🤝 Act as a bridge between community and public healthcare infrastructure

🛠️ Key Services Offered

• 📌 Real-time beneficiary counselling and scheme clarification

• 📌 Ayushman card creation and linking support

• 📌 Referral management to empaneled hospitals and e-Sanjeevani

• 📌 Documentation assistance for PM-JAY and related initiatives

• 📌 Recording feedback, grievances, and redressal tracking

• 📌 IEC (Information, Education, Communication) material distribution